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Event Details
The top experts in Local Search under one roof with one goal... Sharing Everything.
Whether you run an agency that serves brick-and-mortar businesses, work in-house for a large brand or Internet Yellow Pages publisher, or are trying to find the hottest opportunity in the bloodiest of all bleeding edges in search marketing, you won’t want to miss Local U Advanced.
These sessions will be action-packed, presented at an advanced level and feature ALL of the most up-to-date information about what’s working and what’s not in Local Search Engine Optimization.
At our afternoon roundtables, there will be plenty of knowledge sharing all-around – not just from the panelists but between the attendees as well. Join your Local Search peers in an intimate environment and take your business (or your clients’ businesses) to the next level.
Don’t miss this exclusive event. Local U Advanced will take place Saturday, March 9 at the Hunt Valley Inn just outside of Baltimore. We are offering a special group rate (MidAtlantic InnKeepers) of $119 for your hotel stay.
This Event is Sponsored by
Spaces for this workshop are extremely limited, so sign up today.
Agenda
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Time |
Topic |
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Presenters |
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Fri 7:00
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9:00 pm |
MEET & GREET |
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Sat 8:00
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8:25 am |
Registration & Check-in |
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8:30
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9:00 |
Keynote: Google's Local Patents |
Bill Slawski
SEO by the Sea |
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Join Bill Slawski as he discusses Google's geographically-based patents, which provide a great deal of insight into how Google Maps functions. Topics include location prominence, rankings in both Maps and in Web results, recent patents on identifying spam in local directories and databases, and how Google might determine whether such a local source might be trusted or not.
He'll also explain recent patents and papers that provide hints and insights into the workings of Google Maps categories for queries and businesses, and the associations that Google might make with specific sites when indexing them. |
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9:00
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9:20 |
Local Blocking and Tackling Tactics |
David Mihm
SEOmoz |
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David will bring us up-to-date with what strategies and tactics are currently really working to rank businesses in Local Search. |
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9:20
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9:40 |
Local Tactics at an Enterprise Scale |
Mary Bowling
Optimized! |
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Mary will talk about scaling local tactics and best practices across a large number of locations, as well as identifying common issues multilocation businesses encounter and ways to resolve them. |
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9:40
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10:10 |
Optimizing Your Review Process |
Mike Blumenthal
Blumenthals.com |
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On the social web, reviews will grow increasingly important. Developing a process for garnering real reviews is critically important for any local business. Explore ways to make reviews work for everyone. |
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10:10
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10:30 |
BREAK |
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10:30
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11:00 |
Open Q&A with Google |
Google+Local Representative Joel Headley |
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Join us for this open conversation with one of the leaders of Google +Local's support team about the latest product releases and technical opportunities in the Local Search arena at Google. |
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11:00
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11:30 |
Mobile Opportunities |
Aaron Weiche
SpyderTrap |
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Aaron Weiche of SpyderTrap presents tips for rankings in mobile search and takes you through the latest in Mobile best practices. |
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11:30
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12:30 |
Beyond Google+ Local |
Mike Ramsey
Nifty Marketing
Will Scott
Search Influence |
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It seems like everyone wants to focus on ranking in Google, but what if you don't? Learn about the other ways smart marketers are using sites like Yelp, Insider Pages, Apple Maps and more to reach their targets in this highly tactical review of the "Not Google" online opportunities. |
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12:30
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1:30 |
LUNCH |
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Birds of a Feather Roundtables |
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Take a deeper dive on the topics YOU really want to learn about. Choose THREE of six roundtables to learn from speakers and your peers during these intimate discussions. |
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1:30
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2:00 |
Review Strategy |
Led by:
Mike Blumenthal |
Troubleshooting Google+ Local |
Led by:
Googler Joel Headley +
Mary Bowling |
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2:00
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2:30 |
Mobile Opportunities |
Led by:
Aaron Weiche |
Optimizing the Agency Process |
Led by:
Mike Ramsey +
Ed Reese |
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2:30
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3:00 |
Facebook for Local |
Led by:
Will Scott |
Citation & Directory Analysis |
Led by:
David Mihm
Darren Shaw |
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3:00
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3:20 |
BREAK |
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3:20
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4:00 |
Local Paid Advertising |
Will Scott
Search Influence
Mary Bowling
Optimized! |
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Learn some of the best ways to target customers for local businesses through paid advertising, including Facebook and other Social Media Ads, AdWords options, Mobile ads, Retargeting and more. |
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4:00
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4:30 |
Local Reporting & Analytics for Local Search |
Ed Reese
Sixth Man Marketing |
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How do you retain clients by demonstrating your value via Analytics? What other successful tracking mechanisms are easy for small agencies AND Enterprise companies to implement? |
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4:30
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5:00 |
Site Clinics and Q&A |
All Speakers |
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Now's your chance to pick our speakers' brains about your site or your clients' sites. Specific site questions will lead to a lively overall discussion. |
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5:00
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HAPPY HOUR |
When & Where
Hunt Valley Inn
245 Shawan Road
Hunt Valley,
MD 21031
Friday, March 8, 2013 at 7:00 PM - Saturday, March 9, 2013 at 5:00 PM (EST)
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